Nexus Labs
100%
Team Alignment
45%
Pipeline Growth
90 days
To Full Adoption
Marketing and Sales Misalignment
Nexus Labs' marketing and sales teams were at war. Marketing blamed sales for not following up on leads. Sales blamed marketing for sending garbage leads. Neither team trusted the data, and pipeline was suffering as a result.
Key Pain Points
- Marketing and sales using different lead definitions
- No agreement on what constitutes a qualified lead
- Finger-pointing replacing constructive collaboration
- Pipeline growth stalled despite increased marketing spend
RevOps Strategy & Team Alignment
We facilitated a complete realignment of marketing and sales around shared goals, definitions, and metrics.
Conducted stakeholder interviews to understand perspectives
Analyzed funnel data to identify actual conversion patterns
Facilitated workshops to agree on lead definitions and SLAs
Designed new lead lifecycle with clear handoff criteria
Built shared dashboards showing funnel health
Implemented feedback loops for continuous improvement
Measurable Impact
100%
Team Alignment
Marketing and sales working as one team
45%
Pipeline Growth
In the quarter following implementation
90 days
To Full Adoption
New processes embedded across teams
"The RevOps strategy work gave us clarity we'd been missing for years. Finally, marketing and sales are speaking the same language and working toward the same goals."
Ryan Mitchell
CMO, Nexus Labs
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